Beira’s Detail-Rich Minimalism

By Jorge Wakabara
April 26, 2018

Simply looking at photographs isn't enough: Beira's clothes are meant to be touched, their textures felt (cotton, silk taffeta, and a blend of PET, cotton, and discarded silk from broken cocoons, transformed into a colorful twill with beautiful rustic stripes).

They are meant to be observed from the side (the pleats and seams shift position, sometimes appearing where a pocket would normally be, sometimes further toward the front, almost never where you would expect them), examined up close to appreciate the stitching made with a cylinder-arm sewing machine (which leaves visible topstitching, similar to that found on jeans), and admired for their artisanal dyeing.

This debut on the official São Paulo Fashion Week calendar brings the distinctive, slightly unconventional and very chic minimalism of Lívia Campos — who graduated in Industrial Design from PUC-Rio in 2013 — into the spotlight.

The label's production is meticulously executed. The runway pieces must be made in-house because they require a cylinder-arm sewing machine, a piece of equipment rarely available to external seamstresses. Today, in Brazil, the brand is sold exclusively at Pair in São Paulo. Internationally, however, Lívia already has ten stockists (!).

The presentation unfolds to the noisy, experimental sounds of the band Dedo, while the models walk the runway in straight, monochromatic silhouettes and solid fabrics (with the exception of a checkered shibori pattern, her interpretation of the season's plaid trend).

The final section, in earthy red tones and featuring models with short hair or shaved heads, evokes an almost monastic, Hare Krishna-like atmosphere.

The attention devoted to the clothes is so profound that it almost resembles a religious practice.

A debut that does not go unnoticed: powerful, relevant, and filled with beautifully crafted garments!

(Jorge Wakabara)

Source: https://drive.google.com/file/d/1w4wExRX-a35ImuXLPnfbBS6EzLi6SO1S/view