PATTERNMAKING, INSIDE-OUT CONSTRUCTION, AND FIRST INTERNATIONAL PRESENTATIONS

BEIRA presented its collections at Who's Next and Tranoï Homme in Paris; SEEK in Berlin; CIFF in Copenhagen; and WHITE in Milan. At Who's Next, its pieces were selected for the trend forum curated by Martine Leherpeur Conseil.

The brand began its international commercial expansion, reaching stores in Denmark and Japan.

Its bilingual catalog presented inside-out construction, stitching, and continuity between collections as the foundations of an evolving design language.

In Brazil, articles in O Globo and Harper's Bazaar highlighted the brand's patternmaking, interior details, and equal attention to the inside and outside of each garment.

"Our intention is to tell a story, deepen a design language, and value time within a continuous creative process."

— BEIRA Catalog, 2015, p. 25. Translated from Portuguese.

"The inside is just as important as the outside."

— Harper's Bazaar, Ligia Carvalhosa, July 25, 2015. Translated from Portuguese.

"In her new brand, Beira, the strength lies precisely in the patternmaking."

— O Globo, Lívia Breves, April 18, 2015. Translated from Portuguese.

EXPANSION AND CONTINUITY OF RESEARCH

Represented by VALD Agency, BEIRA participated in CIFF in Copenhagen, Capsule in Paris, and WHITE in Milan, expanding its presence across Europe, the United States, and Japan.

At the atelier, research progressed through prototypes, material testing, and construction experiments.

Each collection built upon the previous one, revisiting shapes and techniques to develop new possibilities.

This continuity became a defining principle of the brand: deepening its distinctive design language through cutting, patternmaking, and stitching.

"Our garments are developed to carry ideas forward from one collection to the next."

— Lívia Cunha Campos, in an article published on Lilian Pacce, October 14, 2016. Translated from Portuguese.

"The Brazilian brand becomes timeless. A discreet achievement resulting in understated, fluid garments with an urban sensibility."

— I HEART Magazine, Fall/Winter 2016. Translated from French.

TRIPLE STITCHING IN COMPLETE GARMENT CONSTRUCTION

Research with the three-needle sewing machine progressed toward the construction of entire garments.

Seams, panels, and finishes began to share the same stitching language, bringing patternmaking and surface design closer together.

The material prepared for BEIRA's application to the Hyères Festival in France featured garments constructed with triple stitching, a jersey T-shirt made without overlocking, and a fully topstitched coat.

At this stage, triple stitching was still applied without reversing the stitch, a development that would take place in 2019.

BEIRA also participated in Projeto Estufa at SPFW N43 and continued its international presence through VALD Agency and WHITE Milan.

"Both pieces have triple-stitch process in construction."

— BEIRA, presentation for the Hyères Festival, November 27, 2017.

"We work with functional cuts, which is precisely why our pieces have a certain simplicity: to emphasize those cuts."

— Lívia Cunha Campos, in an interview with Camila Yahn, FFW, March 17, 2017. Translated from Portuguese.

STITCHING AS AN ELEMENT OF IDENTITY

During São Paulo Fashion Week editions N45 and N46, BEIRA deepened its exploration of construction, patternmaking, and inside-out design. Visible triple stitching followed the cuts, outlined seams, and contributed to the creation of volume across different materials. Technical development included adaptations to the three-needle sewing machine for new applications in knitwear, expanding the possibilities of the technique.

The press recognized construction as the foundation of the brand's design language.

FFW, Harper's Bazaar, Vogue, and L'Officiel highlighted the architecture of the garments, the attention given to their interiors, and the use of stitching as a visual element.

"An exercise in construction, with a deliberate thought behind every seam." — Camila Yahn, FFW, April 25, 2018. Translated from Portuguese.

"I preferred the three-needle arm sewing machine to really draw attention to the stitching." — Lívia Cunha Campos, in an interview with Beatriz Poletto, Harper's Bazaar, October 24, 2018. Translated from Portuguese.

"The entire creative process is conceived around the construction of the garment." — Gabriela Tannus, L'Officiel Brasil, October 25, 2018. Translated from Portuguese.

"It is the stitching that creates three parallel lines of topstitching." — Jorge Wakabara, Lilian Pacce, October 24, 2018. Translated from Portuguese.

"It is in the architecture and details that the brand reveals itself." — Renata Garcia, Vogue Brasil, October 24, 2018. Translated from Portuguese.

BRINGING THE INSIDE TO THE SURFACE

At SPFW N47 and N48, BEIRA advanced its exploration of garment construction through the application of reversed triple stitching. The interlacing of threads, normally concealed on the inside, became part of the garments' outer surfaces. At N47, red, brown, and beige threads against black fabrics highlighted cuts and seams. At N48, the research progressed into lightweight, sheer silks, exploring tonal stitching and subtle contrasts. The press recognized this inside-out approach to construction. FFW, Folha de S.Paulo, Vogue Brasil, Lilian Pacce, and Vogue Italia highlighted the exposed seams, inside-out construction, and the role of stitching in defining the garments' design. That same year, silk pieces featuring reversed triple stitching reached Totokaelo in the United States, expanding the international presence of this design language.

"The threads from inside the garments emerged on the outside." — Pedro Diniz, Folha de S.Paulo, April 24, 2019. Translated from Portuguese.

"Contrasting threads trace the patternmaking of the minimalist pieces." — Vogue Brasil, Instagram, April 24, 2019. Translated from Portuguese.

"Making the topstitching, already characteristic of her work, even more prominent." — Lilian Pacce, April 25, 2019. Translated from Portuguese.

"Through a very subtle gradient of blacks, she turns the inside into the right side, revealing the seams." — Camila Yahn, FFW, April 24, 2019. Translated from Portuguese.

"Revealing the construction details and seams on the outside." — Pia Rey, Vogue Italia, June 3, 2019. Translated from Italian.

REVERSED TRIPLE STITCHING AS THE BRAND'S SIGNATURE

BEIRA continued its research into reversed triple stitching in pure silk and cotton, exploring contrasting and tonal threads. The campaign photographed by Dane Manary in New York documented its application across shoulders, sleeves, pockets, and curved cuts, emphasizing the construction of each garment. In the brand's newsletters and publications, triple stitching began to be explicitly presented as its signature technique. The texts described inside-out construction and the exposure of the reverse side of the stitch, bringing the audience closer to the processes developed in the atelier. In October, Adrian Appiolaza, then Women's Ready-to-Wear Design Director at Loewe, appeared in a BEIRA publication wearing pure silk garments featuring reversed triple stitching. The caption explained the technique used in their construction.

"Sewn from the inside-out featuring inverted seams with contrasting triple stitching." — BEIRA Newsletter, June 23, 2020.

"Pieces crafted from black rustic cotton and seamed on the inside-out with contrasting white sewing thread." — BEIRA Instagram, July 9, 2020.

"Finished with signature triple stitching." — BEIRA Instagram, July 9, 2020.

"These pure silk pieces are constructed with triple stitching on the reverse of the fabric, with no overlocks or fast finishes." — Caption accompanying the publication featuring Adrian Appiolaza, BEIRA Instagram, October 18, 2020.

REVERSED TRIPLE STITCHING, PATTERNMAKING, AND CONSTRUCTION COMPLEXITY

BEIRA further integrated reversed triple stitching into patternmaking, exploring cuts, seams, and volumes within complex constructions. The technique was presented as part of the brand's identity, alongside explanations of how three-needle sewing machines were adapted to work with curves and delicate fabrics. Inside-out assembly emphasized the seams and added subtle relief to the garments' design. 

In the press, L'Officiel Brasil highlighted the relationship between the atelier's experimental processes, inside-out construction, and exposed stitching as a defining element of patternmaking. BEIRA's international presence was also acknowledged by Stefano Pilati, former Creative Director of Yves Saint Laurent. In August 2021, the designer reposted an image to his Instagram Stories wearing BEIRA silk trousers with contrasting reversed triple stitching, accompanied by the words "Thank you!".

"It is through garment construction that the experimental processes taking place in the atelier can be explored from the inside out, allowing exposed stitching to guide the patternmaking." — Karina Hollo, L'Officiel Brasil, March 3, 2021. Translated from Portuguese.

"More than 60 individual pieces, assembled inside out with reversed stitching." — BEIRA Newsletter, "Construction of the Six-Pocket Coat," 2021. Translated from Portuguese.

"The Adjustable Waistband Trousers are cut into thirty-three individual pieces and then assembled with reversed seams that emphasize the joins, creating a subtle volume that heightens the perception of the garment's construction." — BEIRA Newsletter, "Patternmaking Techniques," 2021. Translated from Portuguese.

"The Adjustable Waistband Trousers feature reversed triple stitching in contrasting colors." — BEIRA Newsletter, October 12, 2021. Translated from Portuguese.

REVERSED TRIPLE STITCHING, NEON THREADS, AND INTERNATIONAL PRESENCE

BEIRA expanded the applications of reversed triple stitching, exploring contrasting neon threads and combinations of different silk weaves. Inside-out construction revealed the interlacing of threads, bringing color, texture, and patternmaking into closer dialogue.

In September, the Green Swim exhibition took place at Ed. Varie gallery in New York. The exhibition statement presented reversed triple stitching as the brand's signature technique and described the adaptation of three-needle sewing machines to work with curves, complex patterns, and delicate fabrics.

The research also took shape in garments featuring hand-dyed silk and neon stitching.

That same year, Djavan wore a custom BEIRA ensemble in black silk with red triple stitching at Rock in Rio, bringing this design language to the stage.

"Pieces are assembled with Beira's signature technique of reversed triple stitching." — Ed. Varie, Green Swim exhibition presentation, published on Artsy, September 8, 2022.

"We lighted with neon lamps, so you can follow the stitching lines that guide all Beira's clothes construction." — BEIRA Instagram, September 8, 2022, about the Green Swim exhibition.

"Front and back parts made of different silk weaves and sewn with inverted triple stitching in neon green." — BEIRA Instagram, September 29, 2022.

"Hand-dyed plaid acqua silk with neon triple stitching." — BEIRA Newsletter, "Plaid Acqua," October 13, 2022.

FROM REVERSED TRIPLE STITCHING TO TEXTILE SURFACE DEVELOPMENT

BEIRA expanded the use of reversed triple stitching to create patterns and transform fabric surfaces.

Already integral to garment assembly and construction, the technique began tracing designs across materials, creating textures, relief, and volume.

Triple topstitching joined layers of fabric and internal padding, forming quilted surfaces with plaid patterns.

Throughout the year, publications documented stages of this artisanal development: patterns were drawn by hand directly onto the fabric and executed by the seamstresses in the atelier.

Neon threads and two-color combinations emphasized the intersections and arrangement of the stitching.

The research also extended into accessories. In September, BEIRA presented triple-stitched patterns applied to cotton pattern pieces, which were then assembled to form the Shopper Bag.

"Our triple stitching has evolved from garment construction to fabric pattern development." — BEIRA Instagram, February 13, 2023. Translated from Portuguese.

"A plaid motive crafted with triple stitching." — BEIRA Instagram, January 26, 2023.

"Topstitching pieces | Handmade exclusive patterns with neon triple stitching." — BEIRA Instagram, August 5, 2023.

"Topstitching patterns crafted in triple stitching made in cotton molds organized to be sewn to shape our Shopper Bag." — BEIRA Instagram, September 9, 2023.

REVERSED TRIPLE STITCHING, TEXTURES, AND NEW SILHOUETTES

BEIRA continued its research into reversed triple stitching, expanding its applications across different materials and garment constructions.

From topstitched wool garments to silk chiffon, the technique connected garment construction with the development of textile surfaces.

In wool pieces, plaid patterns created with triple stitching and raw-edge details emphasized texture and design.

The research also progressed into eveningwear and bridal designs, exploring delicate fabrics, new silhouettes, and volumes.

"All garments are signature triple stitched, and all fabric dying and topstitching are hand-made in the atelier." — BEIRA Newsletter, "Handcrafted with Fine Finishing," June 6, 2024.

"All of our pieces are slowly made in the Beira atelier by master seamstresses with fine fabrics from selected suppliers." — BEIRA Newsletter, "Handcrafted with Fine Finishing," June 6, 2024.

"Topstitched pieces made from pure wool with raw-edge accents and a plaid pattern with triple stitching throughout." — BEIRA Newsletter, January 29, 2024.

ARTISANAL RESEARCH, PLEATING, AND REVERSED TRIPLE STITCHING

BEIRA deepened its artisanal research through draping, pleating, complex cuts, and fabric combinations.

Reversed triple stitching remained integral to garment construction, appearing both in contrasting threads and in tone-on-tone applications, where its design emerges more subtly through texture and relief.

The Mil Recortes Dress brought together layers of pleated silk with hand-dyed finishes.

Its construction required more than 30 days of sewing to achieve a fluid, voluminous silhouette extending into four trains.

In an article published by O Globo, the importance of the inside of a garment was revisited as one of BEIRA's founding principles, alongside Lívia's statement about the continuity of her research: "I continue searching for the perfect stitch."

"The premise was to create a garment that would be just as beautiful on the inside." — O Globo — Ela, article by Marcia Disitzer, May 3, 2025. Translated from Portuguese.

"I continue searching for the perfect stitch." — Lívia Cunha Campos, in an interview with Marcia Disitzer, O Globo — Ela, May 3, 2025. Translated from Portuguese.

"Pleating reinterpreted through new approaches, textures, and hand-finished details." — BEIRA Instagram, July 3, 2025. Translated from Portuguese.

"Mil Recortes Dress crafted from layers of hand-dyed pleated silk." — BEIRA Instagram, October 6, 2025. Translated from Portuguese.

REVERSED TRIPLE STITCHING, TEXTILE SURFACES, AND NEW VOLUMES

BEIRA continued the research initiated in 2014, further exploring the possibilities of reversed triple stitching, developed since 2019. Present across different garments and materials, the technique also appears in tone-on-tone threads, becoming integrated into the texture and construction of the pieces. At the atelier, silks in different shades are cut, joined, and gathered to create original textile surfaces. The combination of materials and the paths traced by stitching contribute to the formation of patterns, relief, and volumes, bringing textile development and patternmaking closer together. Outward-facing darts, draping, and threads left exposed at the ends of seams reveal the stages of construction. These techniques are developed through an ongoing dialogue between Lívia, the patternmaker, and the master seamstresses, whose expertise makes it possible to create complex structures using lightweight and delicate fabrics. The research also extends into bridalwear. The freedom to explore layers, textures, and volumes opens new directions that return to ready-to-wear and eveningwear, connecting the brand's different areas of development.

"Each wedding dress opens up a new direction for our design language." — Lívia Cunha Campos, in an article by Carol Hungria, CH News, August 15, 2026. Translated from Portuguese.

"The more wedding dresses I create, the more I develop new approaches to patternmaking, fabrics, and techniques. This knowledge then feeds back into ready-to-wear and eveningwear." — Lívia Cunha Campos, CH News, August 15, 2026. Translated from Portuguese.

"Studies of patterns developed through silk cuts and hand-crafted draping." — BEIRA Instagram, June 5, 2026. Translated from Portuguese.

"Crafted from different silks, with all seams finished in triple stitching using our three-needle sewing machine." — BEIRA Instagram, August 4, 2026. Translated from Portuguese.

"With triple stitching, our signature technique, running throughout the collection." — BEIRA AW26, Brand Journal, 2026. Translated from Portuguese.