Discover Beira’s Clean Yet Far-From-Basic Fashion

The label was one of ten emerging brands selected as promising talents at Veste Rio 2016

Marcia Disitzer
March 21, 2017 – 7:24 AM | Updated April 11, 2017 – 5:28 PM

Studying industrial design at PUC-Rio, where she graduated in 2012, awakened Rio de Janeiro native Lívia Campos’s interest in fashion.

“I took courses related to the subject and ended up enjoying them,” she says. Beira was born out of a post-graduation project in which she conducted market research and established the foundations of the brand she wanted to create. “I like the duality between classic and modern. Beira, in turn, looks clean but is actually very intricate.”

After receiving a positive response from the international market through her participation in CIFF, a trade fair in Copenhagen, Denmark, Lívia continued expanding in Brazil, securing stockists such as Dona Coisa in Rio de Janeiro and Pair in São Paulo.

The label, which took part in the debut of Veste Rio’s emerging talent platform last October, is aimed at a male audience, although women are more than welcome.

“It’s plurisex,” the designer jokes. The pieces feature generous silhouettes that prioritize comfort. Silk is one of Lívia’s favorite fabrics, alongside other natural fibers such as cotton.

And it is through the architecture of its garments that Beira reveals its identity. Pleats and folds create unexpected movement, while the inside of each piece receives special attention.

“Difference is what interests me.”

FASHION DNA

LAUNCH DATE: January 2015

AT THE HELM: Rio de Janeiro native Lívia Campos

STYLE: Minimalist and timeless

SIGNATURE PIECES: Cotton twill jumpsuit, silk culottes, and double-layered cotton twill coat

APPEALS TO: Architects and designers

WHAT’S NEW: The launch of a velvet line, featuring skinny trousers expected to become a hit

WHERE TO FIND IT: At multi-brand boutiques Dona Coisa and Frey Kalioubi (Rio de Janeiro) and Pair (São Paulo); through Pair’s online store; and at retailers in Japan, the United States, Denmark, and Italy.

Source: https://drive.google.com/file/d/1mVqSm0ECkgstlM0yGhuBdZUGAXjSF8uJ/view