Among the 10 Things We Love: Emerging Label BEIRA

With a genderless DNA, the label embraces silhouettes that fall away from the body

By Ligia Carvalhosa | July 25, 2015

“Clothing has no gender,” explains designer Livia Campos, the creative force behind Beira, an emerging label already standing out for its close connection to some of the most relevant ideas in contemporary fashion.

For her, it is the wearer who determines whether a garment is masculine or feminine. In other words, the pieces are inherently unisex.

“When I design, I think about the garment, not about the man or the woman.”

This freedom in dressing is reflected in her preference for shapes and silhouettes that stand away from the body.

“There’s an ease and practicality to wearing them.”

Everything is approached with the utmost care and quality, from the selection of fabrics to the smallest details — which explains why the inside of a garment is just as important as the outside.

Available at Choix, in São Paulo.

Source: https://drive.google.com/file/d/1zcnsXDRih-6v_XeAbKxvN81cdF3tryfA/view